Since we’re working on the World Wide Web, it stands to reason that we should be targeting different regions with appropriate offers.
For instance, if a person from Boston hits your sports memorabilia site, it would likely be most effective to push Red Sox and Patriots goods on them.
But when somebody hits your site from Liverpool, England, they are more likely to buy goods for the Everton Football Club than for teams from the New England area.
It’s all about better serving the customer by anticipating their needs and building a relationship that encourages the customer to return for subsequent purchases.
But personalization is generally a costly bell and whistle, and the average Webmaster cannot afford to add this functionality into their site.
Well, I just came across Geobytes’ GeoDirection, which is a free service that dynamically redirects visitors based on their geographic location.